Week 6 HNS Sports Group

This week, I continued helping the tournament team with sponsor outreach. We’re focusing on industries like finance, banking, insurance, and construction, which could be a good fit for supporting the event. On Tuesday, I worked on building a cold call list by researching and collecting contact information for people who are on the boards of companies that have sponsored the tournament in past years. The idea is to reconnect with them and ask if they’d be interested in donating or sponsoring again this year. It was interesting to see how much thought goes into finding the right people to contact and how important past relationships are in the sales process.

Later that day, I had the chance to go out on the golf course with Alonzo, who works on the sales team. We went to practice facilities at the country club, and he shared some tips about networking and building trust with clients in a relaxed setting like a golf outing. It was a fun experience and gave me a better understanding of how business relationships are built in more informal environments.

On Wednesday, I listened in on a couple of meetings with the PGA. One of the main topics was how to come up with creative ways to get companies interested in sponsoring, and how to make sure clients feel valued throughout the process. There was a lot of great advice, and it helped me learn more about how professionals think through their sales strategies and build long-term partnerships.

On Thursday, I worked on more prospecting by continuing to look for possible sponsor leads. I also started organizing leftover merchandise from last year’s tournament. Since the title sponsor has changed, I’ve been updating the inventory in an Excel spreadsheet to make sure everything is accurate and matches the new branding. It’s been cool to see how even the small details like merchandise tracking play an important role in making the tournament run smoothly.